Summit Sessions

We have seen these days, too. We have discovered how to reach to whom among the crowd of people by digital. Now marketing says "hey you". People have already voluntarily left their fingerprints to the digital world. Well, did you prefer red or blue pills?

Why it’s not like we want? Why can’t we agree? As the world of communication changes rapidly, it is time for us communicators to understand each other.

Barış Coşkun , Founder of Ajans Sosyal, takes the opportunity to speak about Agency - Brand communication with a pleasant language on the basis of real experiences.

What if robotic arms break free from the factory floor? What kind of an intriguing and customized experience can we offer with such tools when saved from their monotonous tasks? Emerging from the fusion of creative mind and machine capability, what lies ahead is a future of collaboration between human and machine for spatial production and creative application.

What makes us human is identifying our ideals in life and moving forward to these ideals by making our own choices. The question is how will the world of marketing understand and support this ‘human’.

What do we need to change for a human focussed marketing instead of a marketing style that gives an identity to consumers, tell their worth and direct them to certain kind of acts,behaviors and feelings.

Without regarding the consumers as robots, are you  ready to define the power of marketing world for a meaningful, happy and strong future?

The changes in technology has brought an end to conventional communications. Now it’s time to rethink everything. The alphabet comes to an end after Generation Z. How will target segments be defined? How will they be reached? What will artificial intelligence, big data, chat bots change in terms of communication? What kind of communication await us? What kind of opportunities and Powers will communication experts who manage reputation obtain?

Communication Consultancies Association of Turkey debates over communication education that will determine the future of the communications industry at the End Now Summit.  In the session, the work done will be shared within Bahçeşehir University and Young İDA, and new education and business model will also be discussed in line with the future vision of the communication sector.

The importance of performance in the digital world. In this session,

Digital advertising and key terms

Basic concepts of transformation optimization. Tactics and strategies

What is the conversion?

How to create a conversion?

Conversion bid strategies

Target ROAS lets you bid based on a target return on ad spend (ROAS)

Performance analysis and reports

How will new technological developments radically change our living, thinking and purchasing behaviors? How ad agencies and marketing teams will have to change to adapt to the new scheme? What will be new agency structures, ad models and needed talent in the near future? How will data based marketing get the place of creativity?

The world is becoming more digitalized everyday with Amazon. Amazon maintains its position as one of the companies that achieve huge success with practices such as Artificial Intelligence on the way to digitalization. In this session, the fourteen principles behind Amazon's success, Machine Learning, the way of Amazon’s to manage and to implement innovations done with Artificial Intelligence, the 'Flywheel' model that has been applied for nearly 20 years, and the PR examples behind the 'customer-focused company' identity of Amazon will be presented

In today's competitive environment all brands have to undergo digital transformation.
Wherever the consumer, the sale and the marketing are all digital, all the functions of the brands have to have appropriate digital infrastructures. In all channels that brands face with their consumers, they have to make perfect their user experience. We see the greatest impact of digitalization in brand management is user experience.