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i marketingMarketing Summit 2018 / May 8 - 9, 2018 UNIQ Istanbul

We are in the midst of a revolution. The internet, social media, and mobile technologies have transformed how customers interact with brands and how companies market their products and services. It has  transformed products themselves, customer experiences, business models, and organisation structures. It has transformed markets, customer aspirations and how value is created.

Most significantly it is a mental shift. From marketing organisations built around brand managers, campaign schedules, paid-for advertising and distribution channels – to a world where the only limit it imagination and time – tweets are unlimited, Facebook pages are free, social influence is done by customers. Whilst the technologies are fascinating – VR helmets and data analytics – it is the mindset that makes the difference.

“i marketing” is the theme of this year’s MCT Marketing Summit in Istanbul. Turkey’s biggest and best marketing event will again be bringing together the cream of local marketers with the world’s leading marketing gurus. Digital is transforming every market, as well as the very essence of marketing. Not getting to grips with it, will leave you confused, and your brand irrelevant. This year’s summit will therefore be more important, interactive and inspiring than ever before …

“i marketing” takes your brand further and faster:

  • i is for ideas … Marketing is about big ideas, that connect with people in more relevant and realtime ways. Ideas about their lives, enabling them to achieve more. These ideas come from deep insight, building brands with more meaning, and then solving real problems for mutual benefit. Ideas spread through word of mouth, or tweets and likes, accelerated by social influencers and shared passions.

 

  • i is for innovation … Marketing is been shaken up in a digital world, no longer centred around products and campaigns, advertising and selling … it is about engaging people in new ways, with new channels, and new incentives, creating business models that generate revenues in new ways. All marketing is digital, it is how it harnesses the power of data and technology to succeed more creatively.

 

  • i is for identity … Marketing gives people a richer identity, about who they are, what they believe and aspire to be. Brands are a reflection of customers not companies, communities and causes. Markets are increasingly fragmented, tribal and turbulent. Millennials add a new wave expectation and desire.  Customer-centric marketing is all about you – on your terms, what and how, when and where you want it.

 

  • i is for imagination … Marketing brings new solutions to life through new technologies, co-created or customised with customers, brought to life through virtual and augmented reality, delivered in anticipation of needs by using big data to surprise and inspire people. Marketing can sometimes be accused of selling you what you don’t need, but it is also the platform for exploring possibilities, and a better life.

 

  • i for inspiration ... Marketing is open to inspiration. It’s structure exploits every structure and keeps track of new thins; thanks to such structure, it is innovative. In fact, everything and every object that we see and experience is like a magic that inspires marketing... as long as a magician to do that magic meets it…

 

  • i is for impact … Marketing is the driving force of profitable growth, turning ideas into innovation, solutions into sales, futures into financial success. In a world where customers trust each other more than companies, it is networks that drive success – networks of partners, networks of customers, networks of participants. Time to market is accelerated, old decision processes are disrupted, impact can be instant.

 

  • i is for technology … Marketing is digital in everything it does. Digital is more than an app, a website, a fan page or a headset. Digital is about harnessing the power of data and networks to transform markets, and the relationship with and between customers. Whilst routine activities are automated and accelerated, technology gives marketers the opportunity to dream, to dare and to of further than ever before.

 

MAIN SESSIONS

Peter Fisk

Peter Fisk

Peter FiskConference Chairman, Global Expert, Best Selling Author, Professor at IE Business School, Founder and CEO of GeniusWorks

Peter Fisk is a global thought leader in strategy, innovation and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands.

Brian Solis

Brian Solis

Brian SolisDigital Analyst, Anthropologist, Futurist, Award-winning Author, Principal / Altimeter Group

Brian Solis is a principal analyst at Altimeter, the digital analyst group at Prophet. He is also an award-winning author, prominent blogger/writer, and world renowned keynote speaker.

A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business and society. His research and books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on people and also the role we each play in evolution. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies that enable businesses to adapt to new connected markets from the inside out.

Tanyer Sönmezer

Tanyer Sönmezer

Tanyer SönmezerCEO / Management Centre Türkiye

Tanyer Sönmezer trained in mechanical engineering at MIDDLE EAST TECHNICAL UNIVERSITY, but he never practiced his profession. After receiving an MBA and a master's degree in marketing, he attended several training programs, such as "Effective Management of Boards of Directors" at HARVARD BUSINESS SCHOOL, "Leadership" at the OXFORD LEADERSHIP INSTITUTE, "Innovation" at MIT, "Change Management, Design Thinking" at STANFORD and “Making Innovation Happen” at LONDON BUSINESS SCHOOL. However, he is a CONSULTANT who has learned about life working at an AMUSEMENT PARK.

Dr. Max Mckeown

Dr. Max Mckeown

Dr. Max MckeownBehavioural Strategist, Author, Scientist

Dr Max is the best-selling author of The Strategy Book, #NOW, and Adaptability is an expert in strategy, leadership, innovation and how to create a better future. He is a renowned strategist, psychologist and leadership coach for some of the most successful global corporations and brands.

Pazarlama Zirvesi Pazarlama Zirvesi
Pazarlama Zirvesi

MARKETING SUMMIT 1999-2018

700
+
Sessions
700
+
Speakers
20.000
+
Participants
Pazarlama Zirvesi
Pazarlama Zirvesi

SOCIAL MEDIA

#pz2018
Pazarlama Zirvesi metroturkiye
Pazarlama Zirvesi belusanmaz
  • AddressUniq İstanbul: Huzur Mah. No:4 Sarıyer / İstanbul
  • E-mailpzrzirvesi@mct.com.tr
  • Phone+90 (212) 310 17 00
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